While the web feels like a visual medium the reality is that it is ruled by words. They say a picture is worth a thousand words, but you still need those words to understand the picture and this is true of the web. From the backend where SEO means that your content is searchable and
So you may have noticed that all the big IT companies are trying to muscle in on different areas of business. Microsoft want to take on Google in search, they both want to take on Apple in music and phones while Google is trying to take on Microsoft and Apple in computers and operating systems.