Following your Passion: Using your Skills in Recruiting

“He could sell a ketchup Popsicle to a woman wearing white gloves.” In the old world of sales, there was an interchangeability about sales professionals. If you could sell knives, you could sell cars, insurance, anything. For a time, sales was perceived as trickery and smooth talking less than people who understood products and tried 

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Is Ruby on Rails Worth Building With?

The Ruby language and the Ruby on Rails framework both remain significant actors in certain sectors of the IT industry and they have strong support from certain players, but that does not necessarily mean that it is the best choice for the job as often, many people resist changing as they are so used to 

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The Silent Power to Attract & Retain Talent

Having recruited for hundreds of jobs for a large Telco in various departments, there is one thing that keeps standing out to me: the power of a common goal. Whilst recruiting for organisations across Australasia and Europe, I have seen many ways in which companies try to attract the best talent. These include: Lucrative remuneration 

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How to test your email marketing campaigns

There are a number of weapons in the marketer’s arsenal. One of the cheapest and most effective, if used well, is the email campaign (EDM). They can help generate new business and they can turn first time customers into repeat customers. One of the key benefits of an email campaign is that you are already 

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