Cold calling is dead. Email is useful as a marketing tool for generating interest, but isn’t specific enough to help clients through a purchasing decision. Showing up at someone’s doorstep is actually a little weird. So, then, what’s left? When it was first created, LinkedIn was little more than a resume repository. You logged on
Cold calling is dead. Email is useful as a marketing tool for generating interest, but isn’t specific enough to help clients through a purchasing decision. Showing up at someone’s doorstep is actually a little weird. So, then, what’s left? When it was first created, LinkedIn was little more than a resume repository. You logged on
To do the best work, you need to be engaged. But, occasionally, you just can’t bring yourself to care. You might be burned out, you might not be engaged by the organisation, or you just don’t care anymore. You should quit. You should find greener pastures. But you have rent to pay, food to buy,
Amazon, Alibab, and eBay are monsters of the online shopping world. More traffic go through these three sites than anyone else. Their cut is respective of that. Is there value, then, in creating your own online store? Let’s look at the benefits and costs. Get More of (your) Money You are going to pay for
No matter what we do, it can feel like we’ve increasingly been hired to check email. Email increases stress, creates unnecessary busy work, and makes people feel overwhelmed. This environment is antithetical to helping people concentrate and do their best work. Productivity specialists are telling us, not-so-subtly, to get rid of internal emails. Picking up
Content marketing is the du jour strategy for businesses trying to reach consumers who have tuned out, literally and figuratively, to traditional advertising. To capture their attention, we make blogs and videos and social media posts; and it’s all amounted to a big bupkis. It should be so easy and yet it’s not. Here are
Earlier this year I was offered the opportunity to travel to San Francisco for the Salesforce global event, Dreamforce, which ran from the 4th -7th October, which I obviously jumped at! While there, the atmosphere was electric with everyone embedding themselves in an event which frankly takes over a city. This was my first time
Great news, web devs and IT execs: you’re in demand. The Courier Mail reported recently that the Australian Institute of Management salary survey found that wages in IT, construction, and engineering are bucking the country’s slow wage growth trend. The reasons are twofold: supply and demand. It’s obviously more complicated than that: Low interest rates,
As a rebellious teenager, I always hated being challenged. I’m not talking about setting the personal challenge of ‘running that race’ or ‘climbing that mountain…’. I’m talking about the ‘Why are you doing that?’…‘What are your motives?’…‘What is your end goal?’. I was doing whatever I was doing, with very little motive other than that
The Scenario Job searching – We’ve all been through the process and are never surprised if we’re asked for references. Especially as the process progresses. But what if you were asked for your references at the beginning of the process instead? Having been recruiting for the last 5 years, I’ve had my fair share of
