Personalised Marketing – Not Just Marketing Automation

Personalisation in marketing is key to getting your message through the clutter. The massive billboards along the highway and populating cities are owned by major brands whose business is based on volume. Your business, while growing, is still making personal connections. You know your customers. As you grow, however, you’re finding it harder to make 

Continue Reading →

How to Find a Unicorn for your Business

Unicorns are amazing. Lisa Frank built an entire industry on that premise. In business, the term unicorn is applied to something so specific, so niche, so unbelievable that it might as well be fictional. For instance, when the US Federal Reserve hinted at raising rates, many speculated that it mean the end for unicorn start-up 

Continue Reading →

Pay the Good Guys and Girls More!

Pay the good guys and girls more!   It seems like every day there is a new hacking story. In an attempt to better protect themselves against vulnerabilities, many organisations and governments offer Bug Bounties. A Bug Bounty being a financial reward for ‘White hat’ hackers (the good guys and girls) to find vulnerabilities before 

Continue Reading →

John Currell: Leading from within….

Whilst I have previously posted articles and interviews with industry leaders like Lutz von Nida at SABMiller, I’m keen for you to gain an insight into Interpro and our leadership. A driving factor in me joining Interpro People back in July 2013, was the chance to work with John Currell. John was immediately able to provide 

Continue Reading →

The Silent Power to Attract & Retain Talent

Having recruited for hundreds of jobs for a large Telco in various departments, there is one thing that keeps standing out to me: the power of a common goal. Whilst recruiting for organisations across Australasia and Europe, I have seen many ways in which companies try to attract the best talent. These include: Lucrative remuneration Career opportunities Company 

Continue Reading →

Cyber Security breaches, are you next?

“There are two kinds of companies that exist anywhere in the world: those which know they have been breached, and those which have been breached but don’t know it,”(1) Welcome to the age of digital disruption  Organisations around the world are better connected to their potential customers than at any other time throughout our history. It 

Continue Reading →

5 Challenging Interview Questions

Nobody likes interviewing, on either side of the equation. For the interviewer, we’re trying to determine if you’d be a good fit—for skills, for culture, and a host of other criteria. When you’re interviewing, you want to communicate what you’re good at while simultaneously deciding if the job is right for you. Ideally, both sides 

Continue Reading →