Why aren’t we spending on mobile? We live in a more socially-enabled world than ever with mobile usage at an all-time high. At the beginning of this year, Hootsuite reported that 34% of planet earth is accessing social media on mobile. By comparison, 37% is active on social media – full stop. With this increase
Social media is a powerful tool for your business. It should be used like a tactical weapon; most businesses, however, use it like a blunt object to beat customers into submission. Here are some things you can do to revise your approach to social media. Talk with your customers, NOT at them. Imagine you walk
I’m standing at the train station, and I pop my head up from my phone and look around to a sudden realization that everyone is looking down at their phone or tablet. 5 years ago the commute to work would’ve meant reading a book or chatting with the person next to me; where as now
A lot of people are discussing this issue… Is your role currently being outsourced to Cloud Providers, Data Analytics Providers or Customer Engagement pioneers? Are you seeing more that day-to-day you are basically becoming a buyer/manager?? What are you doing about it?? The landscape of Enterprise Applications is changing faster than we have ever seen
