There has been a lot of speculation about the new Dynamics 365 product that Microsoft have released. A lot of Dynamics NAV, AX and CRM customers must be thinking whether to upgrade or purchase the latest Microsoft product. The big question is, is it worth it?!
The primary advantage of the new platform has to be its flexibility.
You can access Dynamics 365 anywhere, at any time of day and on any device you see fit. This is a result of its cloud-based technology features. Take a consultant, for example, they could be gaining new business at a client’s office and have the ability to make changes to data in the CRM space of which are updated instantaneously.
Additionally, another obvious convenience is that the product is a Microsoft product and as such, it integrates Microsoft Office 365 into the platform. This enables user’s access to programs such as Outlook, Word or Excel without having to leave Dynamics and thus maximises time efficiencies.
The new product offers two different models depending on the companies or the customers’ characteristics. This gives the client a greater range of choice and thus makes the product more tailored to their business.
Under the first model, users have the choice of which applications within Dynamics they want to use. There is no minimum amount of ‘apps’ to which customers must purchase or access. The second model is based more so on roles within the organization. It is based around choosing applications that will improve individual employee performance and productivity. It enables businesses to access Dynamics 365 apps that help employees do their jobs. This means different roles within the organisation may access different applications of the Dynamics 365 platform in order to gain the necessary information to maximise potential performance.
The Power of AI
Large and consistent investment in artificial intelligence technologies will be seen and benefitted from by users in the new 365 platform. The two AI solutions included in Dynamics 365 are Cortana and Power BI. These predictive technologies can help identify new, otherwise unseen opportunities for employees; again improving potential performance and output.
Michael is a sales manager at a national grocery supplier. As he’s reviewing the CRM for business leads, Power BI suggests that a certain shop will need more organic sweet potatoes in the coming months. Power BI’s analysis has aided Michael’s strategy in that he is now aware of an opportunity to up-sell that he didn’t initially realise.
Time will tell!
The new cloud-based software provides multiple benefits but has also created many uncertainties in terms of the security risk associated with the interfaces. This so-called ‘cloud phobia’ of some Dynamics customers, along with the fact that the cloud complements the existing on-premise ERP and CRM platforms, will ensure that the Dynamics 365 product will not replace these products as rapidly as some may think.
I’d love to hear the thoughts of like-minded professionals within the market. Do you agree? Please feel free to share your views in the comments section below: