Making Your Business “Intelligent”

Business Intelligence (BI) Adoption

According to latest forecast from Gartner, global revenue in the BI and Analytics software market is forecasted to reach $18.3 billion in 2017, an increase of 7.3% from 2016. By the end of 2020, the market is forecasted to grow to $22.8 billion.

Many companies have fallen into the trap of implementing software that ends with the business fitting to it. There is little point to invest in top BI tools if end users – your employees – don’t utilise them properly or fail to extract maximum advantage from them. The success and returns from your technology investment will come into question and you’ll struggle to perform analysis and make data driven decisions.

So, what are some ways we should approach business intelligence to maximise adoption?

Start by asking why exactly you need BI

If you’re making the decision based solely on the capabilities of the BI software, think again.

Unless employees realise the inefficiencies of their current methods (think countless, messy spreadsheets), introducing a new BI solution would not serve as an asset. Why would employees use a tool that they don’t see a need for, or one that doesn’t solve a pressing problem they’re facing? You’re better off educating employees of its advantages first and then investing in a technology solution that employees can actually benefit from, which will in turn fuel their motivation to use it and result in good return on investment for you.

Integrating the BI tool into existing systems

Having to perform additional steps to churn out manual reports can act as an obstacle to adoption. If they could be automated or integrated with other existing systems, it will break down barriers, encourage collaboration, and drive adoption rates.

Small but quick wins

For organisations who have been using mainly spreadsheets and basic Excel reports, it is best to take baby steps to get them on side in your BI implementation strategy. Start with basic reports and dashboards relevant to users to pique their interest.

Implement user-centric training

Adoption rates have been seen to rise when training demonstrates how the BI tool can be applied to the user’s data for specific goals. This training approach will clearly help employees understand the value of the tool and what it can do for them, resulting in increased interest and inspiring adoption from an early stage.


In summary, before you decide to jump on the bandwagon that is BI for the organisation, the end users need to understand how this change would make their job easier if they are to embrace a new and better way for the business.

If this blog was useful to you or you would like to comment, please feel free. I welcome discussions and feedback.

If you want to have a more confidential dialogue, feel free to contact me at or check out my bio page on our website.

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