The Silent Power to Attract & Retain Talent

Having recruited for hundreds of jobs for a large Telco in various departments, there is one thing that keeps standing out to me: the power of a common goal.

Whilst recruiting for organisations across Australasia and Europe, I have seen many ways in which companies try to attract the best talent. These include:

  • Lucrative remuneration
  • Career opportunities
  • Company values
  • Business reputation

Once the talent has joined the organisation there are innumerable methods to keep them happy which will positively influence them to work more effectively, collaboratively and creatively. An often underrated method for success is systemic goal management. For goal management to be effective, everyone’s focus should be kept on the overall success of the organisation.[1]

This is exactly where this large Telco stands out. Australia is in need of faster internet and this large Telco is working extremely hard to achieve this goal.

Many of my contacts within this large Telco bring up the ambitious deadlines, the high pressure and the continuous ambiguity. But not many of them would like to have it any other way and my explanation for this is the common goal.

The idea of being part of one of the largest telecommunication projects in Australia and knowing that everything you and your colleagues do will lead to the connection of a nation; motivates people beyond imagination. There is a genuine feel for purpose which attracts the highest calibre of staff to work harder than they have ever done before. In addition, this sense of purpose brings with it a sense of meaning and this in turn leads to achievement, satisfaction and well-being.[2]

The feeling for purpose goes beyond the just employees of this large Telco. Even as a recruiter I have the sense of extra purpose in my daily task of finding the best people to help in getting Australia connected.

In summary, this large Telco is a great employer and definitely one of the best companies I have ever had the opportunity to recruit for. Let’s keep working hard on improving the internet in Australia, sooner rather than later.

This article was written by Bibianne van Latum, Senior Account Director. If you’d like to learn more about Bibianne please check out her profile on our website.




[2] The Chimp Paradox: The Mind Management Program to Help You Achieve Success, Confidence, and Happiness – May 30, 2013 by Dr. Steve Peters

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