From Sydney to San Francisco – What Salesforce Has Taught Me in 2016

Earlier this year I was offered the opportunity to travel to San Francisco for the Salesforce global event, Dreamforce, which ran from the 4th -7th October, which I obviously jumped at!

While there, the atmosphere was electric with everyone embedding themselves in an event which frankly takes over a city.

This was my first time attending Dreamforce and it was in no doubt bigger and better than I could have expected. I was given a few tips and expectations Dreamforcebefore attending, such as where to go and what to see as you do not have time to see everything. There are speeches from Marc Benioff (SFDC’s CEO), motivational and performance coach Tony Robbins, live music from U2, Awesome Admin presentations, Trailhead, the list goes on. The conference is not just limited to the day, there are Partner Parties throughout the evenings too, as well as Salesforce’s own events. It was great to see people from Australia and New Zealand that we have spoken to and met before but also the guys from Europe, Asia, and the US.

Although this was my first Dreamforce, this was not my first Salesforce event/ conference. Salesforce constantly wants to engage with their customers and partners and put on a number of events throughout the year. I have attended the Salesforce World Tour in Melbourne, The Advantage Tour in Sydney and the Future of Marketing Tour. These events all have excellent benefits to learn more about the latest releases but most importantly for me and my team has been for networking.

20161008_060458In recruitment, a lot of our conversations with candidates and clients are dealt with over the phone or by email which does not always give you the opportunity to really get to know each other and makes the process a lot more transactional. I have found the best way to build longer lasting relationships is when we have all taken the time out of working day, or in our own time to attend these conferences/ events as it is great to meet other people and make further introductions.

Salesforce isn’t just a technology, it’s a community, in Sydney, Melbourne and Brisbane they have monthly Meet-Up groups for Users, Developers and even Not for Profits giving everyone the opportunity to connect and learn more. Recently the organizers of the Sydney Salesforce Developers, Users and Women in Tech Meet-Up Groups joined together to put on a great event for their end of year Christmas party and it was brilliant to see how this community is ever growing.

I would suggest to anyone looking to involve themselves further in a technology to invest their own time to meeting others through these meetup groups and events.

It is great to be involved with a technology that is so invested in its customers and partners, but most of all it is the people, the skilled salesforce professionals that invest their time in making it happen.

To the Salesforce professionals in Australia, I look forward to seeing you at the next event!

Merry Christmas and have a Happy New Year!

Ben has been recruiting Salesforce professionals across Australia for over two and half years, focusing primarily on the placement of Contractors, part-time/ temporary and enlisting Statements of Work (Sow). If you are you looking to engage with a new project short or long term feel free to connect with Ben.

Ben Anderson
Senior Recruitment Consultant 

D:   +61 2 8294 4028



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